The Legal Marketing Center Blog

I had lunch today with a partner at Zimmerman, Kiser & Sutcliffe in Orlando.  She asked me a simple question that intrigued me - “What one thing could I do NOW to really help my marketing?”
After thinking about the question for a moment, and asking her a little more about her practice (she does primarily […]

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I just came across an excellent article by John Jantsch, author of Duct Tape Marketing, regarding how to motivate referral sources to refer you business. It’s funny how intuitively I have followed most of the advice given by John in my everyday practice. That’s the great thing about legal marketing and what makes […]

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Seth Godin will be releasing his new book, Meatball Sundae, within the next two weeks. For any attorney who follows The Legal Marketing Center, you know that I really like Seth’s books. Just two days ago I finished reading Unleashing the Ideavirus - and have used a number of his ideas in promoting […]

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Right now, I am considering a big move in my law firm - one from time-based billing to value-based billing.  What is value-based billing?  It is taking into account the client’s goals and expectations, providing them with a clear picture and strategy for how you will help them reach their goals, and billing yourself out […]

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I Recently came across a post to Solosez.org from a new solo practitioner who needs legal marketing advice regarding her website:
Maybe some of you with solo marketing experience under your belt can help with this dilemma.
My solo general practice is brand spanking new and I’d like to develop a website to help get some clients […]

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As a new and valuable service to followers of the Legal Marketing Center, yesterday the Legal Marketing Listserv was launched on Google Groups. This is an invaluable resource for solo and small firm attorneys who are looking for new and exciting ways to market their practice.
If you are interested in joining the listserv, you […]

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This afternoon I had the pleasure of interviewing Anthony Colleluori, an attorney practicing in Woodbury, New York (on Long Island). Mr. Colleluori is a great attorney, and has a lot of great ideas about how to market a law practice. I’ll be doing a full write-up of the interview very soon, but […]

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I recently came across an interesting post on the Solosez listserv. Here it is:
I am trying to think of a few good ideas to generate more work for my small business practice. I have created a website that ranks very high for terms such as Massachusetts business formation and other like terms, however, outside […]

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