The Legal Marketing Center Blog

Seth Godin will be releasing his new book, Meatball Sundae, within the next two weeks. For any attorney who follows The Legal Marketing Center, you know that I really like Seth’s books. Just two days ago I finished reading Unleashing the Ideavirus - and have used a number of his ideas in promoting The Legal Marketing Center, this blog, and my Listserv.

Seth gave an interview to the guys at Wordtracker (another invaluable resource for lawyers looking to optimize their webpages) just the other day. Some of the things he talked about were:

1. How spreading ideas through an ideavirus can work for anyone (including lawyers);
2. The problem with newspapers in this country, and why they will be out of the print business in 10 years;
3. His new book “Meatball Sundae”, which is about the collision between old ways of advertising and new ways; and,
4. The key to getting better rankings with the search engines - great content