The Legal Marketing Center Blog

There is an interesting post today from Ben Glass entitled “Warning: Blogging Doesn’t Work”. I have to say, I completely agree with Ben’s sentiment that lots of attorneys are complaining that “Blogging doesn’t work,” although the complaints I hear most frequently are:

1. I don’t have enough time to blog
2. I’m too old to figure out that technology
3. I don’t need to advertise
4. I get enough referrals
5. I’m already advertising in other media
6. I already have a website

These aren’t complaints - they are excuses for why attorneys don’t like to market their services. Like it or not, blogging is marketing. And just like any other form of effective legal marketing, it takes work!

In my opinion, starting a blog is one of the best and fastest ways to establish yourself as a credible expert in your practice area. Not only that, but it’s also virtually free, and with a well written and search engine optimized blog, you will expand your “marketing reach” to prospective clients that you would have never otherwise been exposed to.

I understand that blogging isn’t for everyone. But I encourage all attorneys to at least give it a try. What do you have to lose?